Google PPC — Your Fastest Path to High-Intent Customers
When someone searches "web design company in Bangalore" or "plumber near me in Pune" or "best CA in Hyderabad" on Google, they are not browsing casually — they are actively looking for a solution and ready to make a decision. Google PPC (Pay-Per-Click) puts your business at the very top of these searches, in front of customers who are primed to buy or enquire. Unlike organic SEO which takes months to build, PPC can drive qualified traffic to your business from the moment your campaign goes live.
However, Google Ads done wrong is money down the drain. Without proper keyword targeting, negative keyword lists, quality score management, and conversion tracking, businesses routinely waste 40–60% of their ad budget on irrelevant clicks. At Esitecreator, our certified Google Ads team manages campaigns with meticulous attention — ensuring every rupee you spend reaches the customers most likely to convert for your specific business, whether you are in Delhi, Mumbai, Chennai, Ahmedabad, or anywhere across India.
- Google processes over 8.5 billion searches per day — your customers are there
- PPC ads get 65% of clicks for high-intent commercial search queries
- Businesses earn an average of ₹2 for every ₹1 spent on Google Ads
- You only pay when someone clicks — no wasted impressions budget
- Complete control over budget, targeting, timing, and geography
Our Google PPC Management Services
Search Ads
Text ads that appear at the top of Google Search results when potential customers search for your products or services — the most direct way to reach buyers with high commercial intent.
Shopping Ads (PLA)
Product Listing Ads for ecommerce businesses — showing product images, prices, and your store name directly in search results, driving highly qualified shoppers to your product pages.
Display Network Ads
Visual banner ads across millions of websites in Google's Display Network — ideal for brand awareness, retargeting, and reaching potential customers earlier in their buying journey.
Remarketing Campaigns
Showing targeted ads to people who previously visited your website — keeping your brand visible and recapturing potential customers who didn't convert on their first visit.
Negative Keyword Management
Continuously maintaining and expanding negative keyword lists to prevent your ads from showing for irrelevant searches — eliminating wasted spend and improving campaign efficiency.
Conversion Tracking & Reporting
Full conversion tracking setup — calls, form fills, WhatsApp clicks, purchases — so you know exactly which ads, keywords, and campaigns are generating real business results.
How We Manage Your Google PPC Campaign
Account & Competitor Audit
If you have existing Google Ads, we audit your account to identify wasted spend, missed opportunities, and performance bottlenecks. We also analyse what your competitors are bidding on.
Keyword Research & Strategy
In-depth keyword research to identify the highest-value search terms for your business — grouped by intent (informational, comparison, transactional) and prioritised by ROI potential.
Campaign Structure & Ad Copy
Building a logical campaign and ad group structure with compelling, A/B-tested ad copy — including keyword-rich headlines, benefit-focused descriptions, and strong calls to action.
Landing Page Recommendations
We review your landing pages and provide optimisation recommendations — or design dedicated landing pages — to maximise conversion rates from your paid traffic.
Launch & Active Management
Campaign launch with daily monitoring during the initial phase. We adjust bids, pause underperforming keywords, test new ad variations, and scale what works — continuously improving performance.
Monthly Performance Review
Detailed monthly reports showing impressions, clicks, CTR, cost per click, conversions, cost per lead, and ROAS — along with a clear action plan for the next month.
Google PPC for Every Industry
Google PPC Management Packages
- 1 Campaign Setup
- Up to 3 Ad Groups
- Keyword Research
- Ad Copywriting
- Conversion Tracking
- Monthly Report
- Remarketing
- Shopping Ads
- Up to 3 Campaigns
- Search + Display Ads
- Remarketing Campaign
- A/B Ad Testing
- Negative Keyword Mgmt
- Landing Page Review
- Bi-Weekly Reporting
- Dedicated Manager
- Unlimited Campaigns
- Shopping + Search + Display
- Advanced Remarketing
- Custom Landing Pages
- CRO Analysis
- Daily Bid Management
- Weekly Reporting
- Priority Support
Google Ads budget (ad spend) is separate and billed directly to your Google account. Management fees above cover strategy, setup, and ongoing campaign management only.
Frequently Asked Questions
Google PPC (Pay-Per-Click) means you pay Google every time someone clicks on your ad. You bid on keywords — the search terms your customers use — and your ads appear at the top of Google Search results. You only pay when someone clicks, making it highly controllable and measurable compared to traditional advertising.
Minimum effective budgets vary by industry. For most local service businesses, ₹15,000–₹30,000/month in ad spend is a good starting point. For competitive industries (real estate, education, healthcare) or ecommerce, ₹50,000+ delivers better results. We recommend a budget after analysing your specific keywords and competition. Remember, this is separate from our management fee.
Google Ads can start driving traffic within hours of launch. However, campaigns typically improve significantly over the first 4–8 weeks as we gather data, optimise keyword bids, refine ad copy, and improve quality scores. Most clients see strong ROI by the end of the first full month of managed campaigns.
Yes, always. Your Google Ads account belongs to you — we manage it on your behalf with your full access maintained at all times. You can see all campaigns, spend, and performance data whenever you want. Transparency is non-negotiable for us.
Absolutely. We manage Google PPC campaigns for clients across India — Mumbai, Bangalore, Hyderabad, Pune, Chennai, Ahmedabad, and beyond. PPC management is entirely remote and we have active clients nationwide.