Be at the Top of Google the Moment Your Customers Are Searching
Google processes over 8.5 billion searches per day — and in India, Google Search is the starting point for virtually every major purchasing decision. When someone in Dwarka searches "best plumber near me," or a business owner in Noida types "GST consultant Delhi NCR," Google shows them a ranked list of results — and the top 3 positions capture over 60% of all the clicks. Google Ads (PPC) gives you the ability to appear in those top positions instantly, reaching people who are actively searching for your service at that exact moment with high commercial intent.
At Esitecreator, we have been managing Google Ads campaigns for businesses across Delhi NCR and India for over 8 years. We understand that poorly managed Google Ads can burn through budget quickly with little to show for it — which is precisely why expert management makes such a critical difference. We build tightly structured campaigns with carefully chosen keywords, compelling ad copy, optimised landing pages, and rigorous negative keyword strategies that ensure every click you pay for has the highest possible chance of becoming a lead or sale.
Whether you need to fill your appointment book, generate property enquiries, drive ecommerce sales, or capture B2B leads, Google Ads delivers the fastest and most intent-driven traffic available in digital marketing — and with professional management, it delivers exceptional return on investment on every rupee of ad spend.
- Google Search Ads appear above organic results — capturing 65% of all high-intent clicks
- PPC visitors are 50% more likely to convert than organic visitors from SEO alone
- Google Ads delivers an average ROI of ₹2 for every ₹1 spent when professionally managed
- 90% of consumers say Google Ads influence their purchase decisions
- Businesses in Delhi using Google Ads see 3x more enquiries than those relying on organic alone
Complete Google Ads Management — From Setup to Ongoing Optimisation
Professional Google Ads management is not just about creating campaigns — it is about building a system that continuously learns, improves, and delivers better results with every week of data. Our full-service PPC management covers every component of a high-performing Google Ads account.
Keyword Research & Match Type Strategy
We conduct deep keyword research to identify the exact search terms your target customers in Delhi and across India are using. We build tightly themed ad groups with carefully chosen match types — exact, phrase, and broad match modifier — to maximise relevance and minimise wasted spend on irrelevant searches.
High-Converting Ad Copywriting
We write compelling Responsive Search Ads with multiple headline and description combinations — tested automatically by Google's algorithm to find the best-performing combinations for each search query. Every ad is crafted to stand out from competitors, communicate your unique value proposition, and drive qualified clicks.
Negative Keyword Management
We build and continuously expand negative keyword lists to prevent your ads from appearing for irrelevant searches — protecting your budget from wasted clicks on queries that will never convert. This is one of the most impactful ongoing tasks in Google Ads management and is often neglected by less experienced agencies.
Landing Page Optimisation
We review and optimise your landing pages — or build dedicated campaign landing pages — to ensure they align perfectly with ad messaging, load fast on mobile, and are structured to convert clicks into enquiries. A great ad sending traffic to a poor landing page wastes money; we close this gap completely.
Smart Bidding & Budget Strategy
We implement and manage the right bidding strategy for your goals — Target CPA for lead generation, Target ROAS for ecommerce, or Maximise Conversions for volume — and continuously adjust bids based on device, location, time of day, and audience segment performance data to make every rupee work harder.
Ad Extensions Setup
We set up all relevant ad extensions — Sitelinks, Callouts, Call Extensions (phone number), Location Extensions, Structured Snippets, and Image Extensions — to maximise your ad's real estate on the search results page, improve click-through rates, and provide searchers with more reasons to choose your business.
Conversion Tracking & Analytics
We set up proper conversion tracking for all valuable actions — form submissions, phone calls, WhatsApp clicks, and purchases — using Google Ads conversion tracking and Google Analytics. Accurate conversion data is essential for campaign optimisation and for proving the real ROI your campaigns are generating.
Monthly ROI Reports
Every month you receive a detailed report covering impressions, clicks, CTR, cost-per-click, conversions, cost-per-conversion, and ROAS — with plain-language commentary on what the numbers mean and a specific action plan for the next month. You always know exactly what your Google Ads budget achieved.
How We Build & Manage Your Google Ads Campaigns — Step by Step
Our Google Ads process is built around one principle: every decision should be driven by data, not assumptions. From initial account setup to ongoing optimisation, every step is structured to maximise ROI on your ad spend.
Account Audit & Goal Definition
If you have an existing Google Ads account, we begin with a comprehensive audit — reviewing historical performance, quality scores, wasted spend, and missed opportunities. For new accounts, we establish clear campaign goals, define target audiences in Delhi NCR or across India, set KPIs, and agree on a budget allocation strategy before a single rupee is spent.
Keyword Research & Campaign Structure
We build a thorough keyword list — commercial intent keywords, local search campaigns for Delhi, competitor terms, and long-tail phrases — and organise them into tightly themed ad groups within a logical campaign structure. This organisation is critical for achieving high quality scores, which directly reduces your cost-per-click and improves ad positions.
Ad Creation & Extension Setup
We write multiple Responsive Search Ad variations for each ad group, set up all relevant ad extensions, and ensure every ad is tightly aligned to its keyword group and to your landing page content. We also set up Display and Remarketing campaigns where appropriate to reach customers at all stages of the buying journey.
Conversion Tracking & Launch
We implement all conversion tracking before going live — verifying that form submissions, phone calls, and other key actions are recording accurately in Google Ads and Google Analytics. We then launch campaigns with carefully controlled budgets and monitor performance daily in the critical first two weeks.
Ongoing Optimisation & Bid Management
We review campaign data weekly — pausing underperforming keywords and ads, adjusting bids based on conversion data, expanding negative keyword lists, testing new ad variations, and refining audience targeting. This continuous optimisation cycle is what separates professionally managed campaigns from those that stagnate and waste budget.
Monthly Reporting & Strategy Review
At the end of each month, we deliver a full performance report and conduct a strategy review with you — discussing what performed well, what is being changed, and what opportunities exist to scale. We also provide clear recommendations for landing page improvements, budget reallocation, and new campaign types that could further grow your results.
Google Ads Expertise Across Every Industry in Delhi & India
We have managed Google Ads campaigns across 15+ industries — each with different average CPCs, keyword competition levels, and conversion path behaviours. This experience means we come to your campaign with an immediate advantage over a generalist agency learning your sector from scratch.
Google Ads Management Packages — Transparent Pricing, Proven Results
Our Google Ads management packages cover everything from initial setup to ongoing optimisation and reporting. Management fees below are separate from your Google Ads spend budget, which goes directly to Google. We recommend a minimum ad spend budget discussed during your strategy call.
- 1 Search Campaign Setup
- Up to 3 Ad Groups
- Keyword Research & Selection
- Ad Copywriting (RSAs)
- Basic Ad Extensions Setup
- Negative Keyword Management
- Monthly Performance Report
- Conversion Tracking Setup
- Display / Remarketing Campaigns
- Landing Page Optimisation
- 2 Campaigns (Search + Display/Remarketing)
- Up to 8 Ad Groups
- Full Keyword Strategy
- Conversion Tracking Setup
- Landing Page Review & CRO Tips
- Smart Bidding Implementation
- All Ad Extensions Configured
- Remarketing Audience Setup
- Competitor Analysis
- Detailed Monthly ROI Report
- Unlimited Campaigns & Ad Groups
- Search + Display + Shopping Ads
- Full Conversion Tracking & Attribution
- Dedicated Landing Page Build
- Advanced Smart Bidding Strategies
- Performance Max Campaign
- YouTube / Video Ads Option
- Full Competitor Ad Intelligence
- Weekly Reporting & Calls
- Dedicated Google Ads Manager
All packages include a free consultation call. Ad spend budget is separate and goes directly to Google. Contact us for custom quotes.
Frequently Asked Questions
Common questions from businesses in West Delhi, Dwarka, Janakpuri, and across India about our Google Ads management services.
Google Ads spend in Delhi depends heavily on your industry and keyword competition. For local service businesses in West Delhi, a monthly Google Ads budget of ₹15,000–₹30,000 is a reasonable starting point to gather meaningful data. Highly competitive sectors like real estate, healthcare, or legal services in Delhi NCR may require ₹50,000+ per month for effective results. We analyse your specific industry's CPCs during the strategy call and recommend a realistic budget based on your goals and the competitive landscape.
One of Google Ads' biggest advantages is speed. Unlike SEO, which takes months, Google Ads can generate your first lead within hours of going live. The first 2 weeks are typically a learning phase as Google's algorithm optimises ad delivery — during this period we monitor closely and make adjustments. By the end of the first month, you will have clear data on cost-per-lead and campaign performance, with month 2 onwards showing continued improvement as optimisations take effect.
Google Ads (PPC) places paid ads at the top of search results and you pay per click — instant visibility, but costs stop when budget stops. SEO builds organic rankings that don't require per-click payment — it takes longer but delivers free, sustainable traffic once rankings are achieved. Both have different cost structures and timelines. Many businesses in Delhi run both simultaneously — Google Ads for immediate lead generation while SEO builds long-term organic authority in parallel.
We can do either. If you have an existing account, we audit it thoroughly, identify wasted spend and missed opportunities, and take over management to improve performance. If you need a new account, we set it up correctly from scratch — with proper campaign structures, conversion tracking, and Google Analytics integration all configured from day one. The important thing is that your account always belongs to you, never to us — we simply manage it on your behalf.
We manage Search Campaigns (text ads on Google Search), Display Campaigns (banner ads across the Google Display Network), Shopping Campaigns (for ecommerce product ads), Remarketing Campaigns (targeting people who have already visited your website), Performance Max Campaigns, and YouTube Video Ads. The right mix depends on your business type, budget, and goals — which we define together during the initial strategy call.
Yes. Google Ads offers highly precise geo-targeting — by city, pin code, specific radius around a location, or even specific neighbourhoods. For local businesses in West Delhi, we can target Uttam Nagar, Dwarka, Janakpuri, Nawada, Tilak Nagar, and surrounding areas exclusively — ensuring every click comes from people physically located close enough to use your services. For pan-India campaigns, we manage multi-city targeting with separate budget allocation per region.
Negative keywords are a critical part of our ongoing management. We build comprehensive negative keyword lists from the very start — blocking irrelevant terms like "free," "DIY," competitor brand names, and unrelated queries. We also review the Search Terms Report weekly to identify any new irrelevant queries your ads have appeared for, and add those as negatives immediately. This ongoing negative keyword management is one of the most impactful ways we reduce wasted spend and improve campaign ROI.
Yes. While we are based in West Delhi and have deep experience with Delhi NCR markets, we manage Google Ads campaigns for clients across India — Mumbai, Bangalore, Hyderabad, Pune, Chennai, and beyond. We also manage national campaigns targeting multiple cities simultaneously for brands with pan-India presence. All client communication is handled via calls, WhatsApp, and email, making location irrelevant for the quality of service we deliver.