5 Fantastic Reasons to Choose WordPress for Your eCommerce Store


In this article, we will discuss why to choose WordPress for your eCommerce store over other CMS.

Due to the outburst of COVID-19, the sales of every business have declined by 14%, whereas eCommerce stores have seen growth by 18% in February 2020. eCommerce has become the lifeblood for businesses to grow during uncertainties.

The traditional practice of heading up to a store and waiting in long queues have turned bitter for customers nowadays. Around 23% of people said that their frequency of purchasing goods online had increased during COVID-19 lock-down times. By building e-commerce websites for your business, you can help customers make purchases online from remote locations at their convenient timings.

Moreover, e-commerce platforms will reduce the operation costs on rent, equipment, maintenance, etc. All you have to pay for is an e-commerce website development (lifetime), domain name, and hosting (yearly) which is comparatively low.

When you choose to build a site on WordPress, you join the almost 455 million others that trust their business online to the largest CMS in the world. But WordPress is for more than just personal blogs. Almost 60 million eCommerce sites exist on WordPress, from local sellers to fortune 500 companies alike. Why do so many choose WordPress for their eCommerce store, and why is it the right choice for your online storefront? 

Let us jump right in.

1. WordPress Has a Wealth of Plugin Solutions

On its own, WordPress is an elaborate piece of software that comes ready with most of what you’ll need to build a great website. However, many people find they want to add specific features that aren’t available in the core product. That’s where plugins come in – smaller bits of software that can be uploaded to WordPress to expand its functionality.

There are more than 48,000 free plugins available right now on the WordPress.org plugin directory. Thousands more are available from third-party websites like Github.

On top of that, there are also thousands of premium WordPress plugins that are sold by individual developers and companies.

List of few plugins which you can use in your eCommerce Website:-
  1. Booster for WooCommerce
  2. Direct checkout
  3. cartflows
  4. WooCommerce Cart Abandonment Recovery

2. Security Is a Priority

When you run an online store, your customers trust you with their sensitive personal information, like credit card numbers, driver’s license numbers, addresses, and more. This trust is important, and you need to do all you can to keep their information safe.

When you build your eCommerce site with WordPress, there are plenty of features that can help lock that information uptight. WooCommerce itself is one of the most secure plugins out there, with constant updates and plenty of security features available. Add to that the security features and updates pushed out with WordPress and the WordPress core, and your site will be secure as ever.

Your host should provide its safety features, too. Look for a host that provides things like SSL certificates (if you don’t have one already), pushes updates from the WordPress core for you, and malware monitoring. Add to that all the features that come standard with Jetpack, and you’ve got a fortress that even the most seasoned hackers would think twice about infiltrating.

3. Many WordPress Themes Provide E-Commerce Options

WooCommerce is the most popular eCommerce platform in the world, powering small and large eCommerce websites around the globe.

A theme is a software package that determines your site’s styling – what it looks like, how it’s laid out, and how features like menus and sidebars work. Your theme is crucial because it controls how your site appears to users. It also affects how easily they are able to find information and make purchases.

It’s important to choose a theme that is either designed specifically for eCommerce, or at least has all the design features you’ll need for your store. You’ll want to look for a theme that provides a lot of customization options, a fully responsive design, and a user-friendly interface. We also suggest going with a theme that comes bundled with helpful e-commerce plugins.

List of eCommerce Themes:-
  1. Astra
  2. Divi
  3. OceanWP
  4. Shoppe
  5. Neve

4. Cost-Effectiveness

Everybody loves a cost-effective plan. WordPress, as it turns out, is just that, being as how it’s completely free. You do, of course, have the option of premium clearance, that allows you more options for themes, add-ons and such, but even those don’t cost quite as much as many other platforms. You can without a doubt create a website that is easy to run and pleasing to the user’s eye while being easy on your pocketbook. Not only that, but you can use plugins for free as well, such as WooCommerce . This, of course, creates even more site traffic for you, leading to even more sales as more people are to your site via search engines. WordPress being free, or costing very little for the premium customization, is extremely helpful for any small business first starting up, as well as any business that’s looking to save costs at any time traveling.

5. Supports a Range of Payment Gateways

eCommerce stores need to offer multiple payment gateways to their customers. WordPress facilitates this as it supports a range of secure payment methods including 2Checkout, ChronoPay, Worldpay, CCAvenue, PayPal, Google Checkout, and others. Plus, it enables your customers to make use of preferred payment options such as cash on delivery. For instance, the WooCommerce plug-in supports pre-installed payment methods such as Simplify Commerce, PayPal, direct bank transfer, cash on delivery, and cheque payment.

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